Template Status and Quality

After creating the message template, you can log in InnoPaaS platform to check the template status and quality.

You can also view it in BM account. Click "WhatsApp Manager"

Check "Message templates"

Correspondence between InnoPaaS and Meta message template status/quality:

Meta status	InnoPaaS Quality	InnoPaaS Status	Sending permission	Description
Active - Quality pending	UNKNOWN	Approved	Sendable	New template, or not enough user feedback data has been collected within a certain period
Active - High quality	GREEN	Approved	Sendable	Template quality is excellent, with very few negative feedbacks
Active - Medium quality	YELLOW	Approved	Sendable	Has received considerable negative feedback; it is recommended to optimize and adjust the template
Active - Low quality	RED	Approved	Sendable (high risk)	Has received a large amount of negative feedback and faces suspension risk; it is recommended to stop sending this template immediately and wait for quality to recover
In review	UNKNOWN	Pending	Not sendable	Template has been submitted and is awaiting Meta review (usually 24-48 hours)
Rejected	UNKNOWN	Rejected	Not sendable	Template was rejected due to policy violations or other reasons; an appeal can be filed
Appealed - in review	UNKNOWN	Pending	Not sendable	An appeal against the rejection decision has been submitted and is awaiting processing
Paused	RED	Paused	Not sendable	Paused by the system due to persistent negative feedback; can be restored. It is recommended to optimize and modify the template
Disabled	UNKNOWN	Disabled	Not sendable	Template has been permanently disabled due to serious violations

For the message template appeal process, please refer to:

Message Template Appeals